About Jeter's Carpet & Flooring

Get to know your Richmond, VA area flooring experts


With over 50 years of experience in our field, we’ve obtained a strong working knowledge of floor covering and the mechanics of proper installation.

Sales staff

Our sales staff not only has personal experience with the technicalities of flooring obtained through their long time commitment to the company, but they also receive regular training on all the newest products and installation methods. Unlike other companies, there is no fee to make an appointment and provide you with an estimate of the cost of a new floor and installation.

Guaranteed installations

You can’t go wrong with our Guaranteed Installations. We are highly confident with our installers and their abilities. If any concerns arise from the installation within a year, we address any issues at no charge. Our crews are well experienced and highly knowledgeable about the types of floors they are trained to install. A return trip to your property after installation is completed is a rare occurrence.


Our showroom features a large selection of all flooring types including carpet, resilient sheet vinyl, hardwood, ceramic and porcelain, laminate and luxury vinyl tile. Our warehouse accommodates an expansive selection of carpet remnants, vinyl rems, solid color bound carpets, and designer area rugs. It also houses large carpet and vinyl rolls, which are great for doing multiple rooms in a rush, like re-carpeting a living room and dining room for a new tenant in your rental property.

Mohawk Color Center dealer

Jeter’s Carpet & Flooring is a proud Mohawk Color Center dealer. The advantage of being a Color Center is special access to Mohawk flooring styles reserved only for Color Centers as well as discounted pricing, special sales and promotions. As a Color Center, we can also offer our customers a 60 day satisfaction guarantee on Mohawk Carpet. If you don’t like your new flooring, replace it within 60 days for only the cost of additional labor.


Jeter’s Carpet & Flooring has partnered with Mohawk and Synchrony Financial (formally GE Capital) to offer our customers a special financing program. With approved credit, you can get your new floors with no interest! Fill out an online application here.


We would like to take this opportunity to acknowledge and thank our long time clientele. Our return patrons combined with referrals, total up to a whopping 75% of our business! We take great pride in the fact that we have been able to repeatedly offer superior products and services and hope to continue to do so for another 50 years! Thank you again!
Flooring design professionals in the Richmond, VA area - Jeter's Carpet & Flooring

Awards & associations


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